The commercials ran for 4 weeks on a variety of satellite channels in the Uk. They lasted for 60 seconds and looked at child poverty, and the fact that some children are denied basic human rights - an education, a safe place to live/play and shoes that fit.

The campaign's main aim was to recruit new regular donors and uses the tag line of "look her in the eye"

There were two versions of the advert which asked for a £2 and a £5 donation.

The £2 advert can be downloaded below